Beards Look Best on Fridays

Have you ever wondered why you get more beard compliments on certain days of the week?


Well, I have.

It is one of those burning questions that keep me up at night, so I decided to finally put my curiosity to rest.

My investigation led me into a bizarre deep dive into the behavioral science about beards and bearded men that I can now share with you.

Buckle up... we're about to take a look at what people really think when they see us beardsmen.

We Know Beards Have an Impact on Perception

The first thing I found in my research is that a lot of other people have been lying awake at night pondering beardy questions, since there is a surprising amount of research about beards.

Beards have been growing in popularity recently, but they send out signals that appeal to our most ancient, animalistic instincts.

In a study that surveyed nearly 1000 women, men with facial hair were consistently rated more attractive.

Charles Darwin himself posited that beards evolved as a ‘decoration’ that signals masculinity and attracts the interest of women!

There have been other positive traits associated with beards in scientific studies, including:

  • Maturity
  • Confidence
  • Generosity
  • Sincerity
  • Industriousness
  • Self-confidence

For every person who vocally proclaims their dislike of our facial hair, there are silent hordes that are silently accepting and appreciating our awesome beards!

What Day of The Week is Best for Beards?

Despite all of my research, I couldn’t find a solid answer. If perceptions about beards changed depending on the day of the week, it wasn't written down anywhere.

So...I dusted off my lab coat and took up the lofty task of researching for myself!

Using data collected from our Beard Rating feature, we asked for our customers to rate our beards throughout the week.

It was conclusively found that beards are rated 2% higher on Fridays than any other day of the week!

There was a further boost of between 3 pm and 7 pm. So if you have an awesome beard and want to make the best impression, Friday evening is your best bet.

Now I can finally sleep easy.

Although I was able to narrow it down to the best day of the week for beards, personal experience has taught me that EVERY day of the week is great for us beardsmen!

In Reality, Beards Are Great For Any Day of The Week

Based on my research, it seems clear that the appeal of a well-groomed beard is universal.

Much of the criticism of beards that we hear is a result of cultural norms that are quickly becoming outdated.

The ‘cultural acceptance’ of beards has shifted many times in human history. 

In fact, at one point the Russian Tsar made beards illegal unless you paid a special ‘Beard Tax’ (no joke).

All things considered, there has never been a better time to rock a beard than now.

Everyone from celebrities to your barista confidently rock epic beards and more men join the beardsmen team every day.

So long as you properly care for and maintain your beard, you will look good, feel great and make a positive impression everywhere you go. 

To tell us more about your bearding experience, send us a Message here

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